Dose
Introduction
dose is a high-protein chocolate chip cookie brand designed for people who move intentionally, pilates enthusiasts, dancers, gym-goers, HIIT athletes. It solves a simple but persistent problem: hitting your daily protein target without forcing yourself to eat a full meal post-workout.
Each thin cookie delivers 30 grams of protein in five carefully curated flavors, dark chocolate, caramel, matcha, vanilla, and berries. The signature product, dose pod, is a reusable silver chrome charm box that clips to your bag and holds eight to ten cookies at a time. It's functional design meets intentional nutrition. Buy the dose pod once, refill it endlessly through packets available online, in studios, and in supermarkets. The dose pod comes in four finishes, silver chrome, pink, green, and blue, with optional personalization, turning a practical snack carrier into something people actually want to display.
Client
dose
Year
2026
Project
Brand Development
Marketing Strategy
The Challenge
Active people know they need protein post-workout, but the current market makes it harder than it should be. Walk into any supermarket or supplement aisle and you're faced with dozens of protein bar options, too many flavors, too many brands, too many choices that blur together. Decision fatigue sets in. You spend time comparing when you just want to grab something and move on. And once you pick a bar, it goes into your gym bag where it gets crushed, melted, or forgotten at the bottom. There's no elegant way to carry multiple flavors, no easy way to switch between what you want that day. The cookies themselves are often dry, dense, or forgettable. What's missing is simplicity: one thoughtfully designed product that lets you choose your flavor without overthinking, carry it without damage, and actually enjoy eating it.
The Strategy
dose launches as a direct-to-consumer brand with a multi-channel distribution model. The core product is the reusable dose pod purchased once and refilled through protein cookie packets that can be ordered online, bought in-studio at partner fitness studios, or picked up in supermarket snack aisles. This creates accessibility across price points and shopping behaviors while keeping packaging waste minimal.
Brand partnerships focus on two tracks: collaboration with premium fitness studios and boutiques, where dose becomes an in-studio retail offering and a natural extension of the wellness experience, and co-branded limited editions with major sport and lifestyle brands, Alo , Lululemon, Nike, that introduce dose to their existing communities.
The dose pod itself drives word-of-mouth; hanging from a bag, it's a visible, design-led product that sparks conversation as new and never-seen-before idea on the market.
Brand Personality
dose is intentional, approachable, and quietly confident. It solves the problem, it simply understands what you need and designs for it. The brand voice is clear and direct: minimalist, intentional and elegant.
It speaks to people who care about how they move and what they put in their bodies. The aesthetic is minimal and considered, clean typography, generous whitespace, a refined colour palette that reflects the four dose pod finishes. Every design choice serves a purpose. dose is accessible (available online, in studios, in supermarkets). It's the kind of brand that doesn't need to convince you it's good, the product and the design speak for themselves.
THE RESULT
dose transforms how active people approach post-workout nutrition. Instead of decision fatigue at the protein bar aisle, customers clip their dose pod to their bag and grab whatever they're craving that day, caramel one afternoon, matcha the next, no overthinking required. One cookie delivers 30 grams of protein, eliminating the need to overeat or compromise on portion. The dose pod protects cookies from getting crushed or lost in gym bags, arriving intact and ready to eat. Multiple flavors travel together in one elegant case, removing the friction of carrying individual bars or packets. The result is a product that doesn't just deliver nutrition, it saves time, simplifies decision-making, and fits seamlessly into the rhythm of an active life.
